Tuesday, May 10, 2011

Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to understand first how it works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task. It seems that there is never a shortage of advertisers in the program from which Google pulls Adsense ads. Also webmasters can be less concerned by the lack of information search engines are providing and can focus more on the core value of their websites.
The first reason why Adsense is essential for content sites is because it has already come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization.
Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout. The different formatting enables site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to provide detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website.
Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more relevant the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

How to start making money with Adsense

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

Explain Google Adsense Program to Friends and Family

We’re not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, like your best friend or even family members. These people are those that you want them to click on your referral button. They are also the one who will read and comment on your blog or website. These are the people you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program. Not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others. Try to go through as much material as possible through Adsense forums and Adsense tutorials site like this one. It won't be long before you understand the ins and outs of this cool program.

Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. No money to show yet, it's cool, show others who have done it. It is a reality they can't deny.

How to prevent from getting banned by Google Adsense

Many web site owners are getting their Google Adsense account banned when they have done nothing wrong to deserve the punishment. Considering the money that some are getting from Adsense, those who got banned would certainly want to get back into the program. But why all the hassle when there are clear guidelines which you can easily follow to maintain a good standing Adsense account? Don't get yourself into Click fraud.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud and are sharing the same sentiment that this is the one biggest problem that Adsense is facing.

How can you prevent from being involved in this fraud?Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This will allow them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is like saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free. One example is Adlogger! Read a review on Adlogger.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it. Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP addressand local geographic area. This will certainly prevent accidents and will not make Google assume another user as you. You can do through a htaccess file. This will avoid mistakingly clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually.

Do not tell your family or friends to click on Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than helping in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Do not be caught in the Google click fraud. Be aware and be wary.

Creating several sites using one Adsense account


Is it OK for me to have more than one site for my Google Adsense Account?
Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you can make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for violating the terms of service, you won't be able to display ads on any of your other sites.
To implement ads on your new site, all you have to do is copy and paste the same ad layout code you previously applied on your original site. This is if you don't want to change the colors, ad type or channel.


How can I monitor the earnings and ctr performance between the sites?
When you have multiple sites on one account, it's better to distinguish the sites with a channel. This is so you know which site is performing better. You can monitor the performance based on the CTR%. If you need more detail monitoring in within a site, you should also create a channel for each type of ad in within a page. Create a channel with this format(SiteName-AdPosition) so you can easily analyze your reports.


The same rules apply when adding an Adsense for Search box to your new site. The same methods are applicable.

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